#be BLOCKCHAIN TECNOLOGY
The #be blockchain protocol is a set of smart contracts governing the connections between users, advertisers and publishers hosting their interactions.
The user-empowerment toolkit helps people to shape their online experience.
With #be platform, besides any personalized “editorial” content experience, users are ready to consciously accept (or refuse) advertisers’ advertising content and calls-to- action.
The #be blockchain protocol is a set of smart contracts governing the connections between users, advertisers and the publishers hosting their interactions.
Blockchain has a major role in this solution: as distributed ledger it allows everyone to see all the transactions made, thus eliminating the need of intermediaries. It is a guarantee of transparency.
The #be economy will be managed by the beTOK smart contract, compliant with ERC-20 guidelines. These cryptographically secure smart contracts are stateful applications stored in the Ethereum blockchain, fully capable of enforcing performance.
beTOK smart contract will be used for two main purposes: the first one is distributing ICO beTOKs to participants; the second one is managing the connections between users, advertisers and the publishers hosting their interactions. We can call these connections campaigns or calls-to-action. We call this second smart contract “the campaign smart contract”.
#be considers the “presence” of at least 4 players.
No smart contract can be executed if one of the 4 players doesn’t agree.
The players are:
- a user registered in #be with an active Digital Me profile and #be wallet;
- a publisher, i.e. a website, an app or any “location” able to “host” a connection/interaction between two parties;
- an advertiser “running” a campaign and having a set of well-defined targeting criteria;
- #be as technology platform enabling the user-advertiser matching in specific “locations” (publishers).