Our mission – in a nutshell
You may not know, but all the time you are online you’re generating valuable information about yourself: about where you go, what you look at, and what you do. This is called profiling data. At its heart #be is a technology which, for the first time, unlocks the potential of your data… for you. Giving you back control.
At #be we believe that this is more powerful than most people can imagine right now… So let us show you how.
At #be we have developed tracking technologies which help you gather as much of your valuable data as you choose.
Does #be help block others online from tracking my behaviour and using my data?
No – unfortunately that’s not possible. But giving you the ability to collect and exploit your own personal data is far more powerful. Currently the data collected by other services is fragmented and spread across the data centres of many companies – which means that whilst infringing on your privacy and recording huge amounts of data, they are not really able to create a profile which is very insightful. #be allows you to effortlessly manage your own data, whilst creating a digital profile which is much more personal and relevant than anything other companies can by spying on you. And so profiling you without your consent will be worthless in comparison.